Resonance Campaigns: Equality Florida

Jacksonville, Florida’s lack of an inclusive Human Rights Ordinance became a big issue in the municipal elections, and Equality Florida wanted to make sure their supporters knew what was at stake.

Equality Florida didn’t need to convince their supporters of the need for a Human Rights Ordinance in Jacksonville—the largest city at that time that didn’t have one—but they did neet to inform them about which municipal candidates would support an HRO and which would stand in the way.