Resonance Theory: For a message to be persuasive it must connect to the beliefs and values that people have, and then draw a line to the desired conclusion.
The nature of politics is changing. As America grows more diverse, electorates can’t be divided into base voters who need to be motivated and swing voters that need to be targeted. Messaging needs to be smarter, more efficient and take into account the unique attributes of diverse demographics. That’s where we come in. Resonance Campaigns is proud to be one of the only African-American direct mail firms in the business. Whether it’s helping minority candidates appeal to voters or helping campaigns communicate with diverse audiences, we get it.
If your message doesn’t resonate, it might inform, but it will never persuade. We combine strategic precision and arresting creativity to build direct mail and digital messaging that connects to voters and moves them to your side. That’s Resonance. It’s messaging that actually moves people.
Resonance Campaigns’ team is led by Scott Simpson and Sean Whitson, two veteran Democratic consultants who bring years of experience and two unique, complementary skill sets to every project. Our Art Department is led by Tricia Cavell who has produced award-winning designs for Democrats for more than four election cycles.
Scott SimpsonManaging Partner“The changing nature of Democratic politics means that our campaigns have to be able to carefully balance persuasion with motivating turnout among the base, and as our base gets more diverse we need to change the way we communicate with them.”
Partner & Creative Director
Sean WhitsonPartner & Creative Director“The swing voters it takes to win elections have been on mail lists before, and they’ve grown savvy to typical political fare. That’s why good creative is so important. It doesn’t just win awards, it actually gets your message heard.”
Tricia CavellDesign Director"Great design work is about visually enhancing a candidate's message so that it may be communicated to the perfect audience in the clearest, most efficient way possible."
We pride ourselves on offering partner-level attention and breakthrough creative to every client, on every project.
Committed Client Support
Our partners are actively involved in every aspect of each campaign or project we work on. What you see is what you get.
Scott Simpson is a former pollster. He uses that experience to help pull the narrative out of the numbers and works with our creative team to make messages that punch through.
Our team’s work not only wins campaigns, but has been recognized by Campaigns & Elections Magazine and the American Association of Political Consultants as some of the best in the business.