The 2020 Presidential election was the most consequential in recent memory, and that it took place during a global pandemic–when door-to-door voter contact was difficult and voting laws were in flux–meant direct mail played a larger than normal part in the outcome.
We at Resonance were honored to be part of the Biden for President campaign during the primary, and part of the team that helped push Biden and Kamala Harris to victory in the general. Resonance handled the direct mail in pivotal states including Georgia, and took on the task of communicating directly with African-American voters in Pennsylvania and Wisconsin. Combining breakthrough creative, disciplined messaging and branding, and cutting-edge technology that allowed us to meet voters where they were actually voting (i.e., the mailbox), we helped send Democrats back to the White House and Donald Trump back to Mar-a-Lago.
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