Connecting Michele Hangley’s personal story and professional experience created a throughline and highlighted how she was ready to serve on the Philadelphia Court of Common Pleas.
Connecting Michele Hangley’s personal story and professional experience created a throughline and highlighted how she was ready to serve on the Philadelphia Court of Common Pleas.
Michele may have been a first-time candidate for public office but she’d been a trailblazer her whole life. From being one of the first women to attend Philadelphia’s Central High School to serving as a successful litigator to representing state and local election officials in more than twenty lawsuits filed by the Trump campaign in 2020, Michele had plenty of experience in hard-fought courtroom battles.
Resonance worked with her campaign to develop a unique win strategy that adjusted for higher than normal turnout, Pennsylvania’s new absentee ballot laws, and the challenges of not being endorsed by the Democratic Party. This messaging in mailboxes was layered with digital communication that included videos and graphics for social media and online ads.